In a very straightforward way, it feels as natural for adventurous people to choose the Mitsubishi Eclipse Cross when buying their next car as it is for Niklas Ekstedt to light a fire and roast a char fillet. In this way, we manage to approach the target group with content that makes them want to go out into nature, and m preferably in a car from Mitsubishi Motors. I was a part of the creative team from Mitsubishi Motors Sweden.
TV / YT commercial, 45 sec
Link to youtube-series:
Watch Ekstedts baklucka
Watch Ekstedts baklucka